January 18, 2022

Kendall Jenner, the new face of 2022 Messika Campaign

Messika and Kendal Jenner - 2022 Campaign - Mamic 1970

Valérie Messika, designer of the “diamonds in motion,” has chosen one of the fashion industry’s most recognizable faces, Kendall Jenner, for Maison Messika’s latest campaign.


Kendall Jenner and Valérie Messika met in the south of France to shoot Maison’s Messika new campaign directed by Chris Colls. True to her instinct to find the woman who best reflects Messika, the designer chose Kendall Jenner as the new face of the campaign. Who better than Kendall Jenner to inject energy and freedom into the new Messika campaign?

The model regularly wears Messika jewelry for fashion shows and private occasions and now embodies the Messika woman, her freedom, and modernity. For an everyday aesthetic, Jenner is keen on wearing the double ring pavé from the Glam’Azone collection, which she believes highlights the brand’s “vision of women as free, strong, triumphant and radiant, like the heroines of ancient mythology.” 

“I wanted to illustrate a subtle alliance between grace and strength and capture an image of an alpha woman with a mysterious and hypnotic aura; Kendall perfectly embodied that for me.”

Valérie Messika

Kendall Jenner and Messika - Mamic 1970
Kendall Jenner for new Messika 2022 campaign, © Messika


The photographs combine the momentum of Kendall Jenner’s figure with the infinity of the landscape. Capturing the immensity of the sea meets the sky, each image is a manifesto of freedom. Model’s attitude reflects her modernity while her outfits have the energy of a woman who is confident in her life, whose body and mind are in harmony. For Valérie Messika, she represents the alpha woman of today.

I am very happy to have been chosen by Valérie Messika to represent her new campaign. Her jewelry has always reminded me of Paris’ beauty, so dear to my heart! During the shoot, I was able to admire so many beautiful pieces that allowed me to rediscover the Maison’s expertise, which is reflected in every detail.

Kendall Jenner

Messika and Kendall Jenner - Mamic 1970
Kendal Jenner – behind the scenes of Messika campaign, © Messika


Australian photographer Chris Colls combines aesthetics and movement to capture this free woman, reflecting plural femininity. Through this campaign, the Maison confirms its strong bond with women. Messika jewelry is easy to wear and mix so that women can live each moment as they choose. They all share a single ambition: to exude confidence to feel free.

Messika jewelry is easy to wear and combine, so that women can live each moment as they choose.

Messika and Kendall Jenner - Mamci 1970
Kendall Jenner in new Messika campaign, © Messika

Kendall Jenner and Messika Lucky Move

Official Messika Retailer

Since founding her jewelry house in 2005, Valérie Messika successfully combines the timelessness of diamonds with modern design. Diamond jewelry from the Messika is of unwavering beauty and created for everyday wear, giving a feeling of self-confidence and boldness. The pieces of Messika jewelry have a distinct character and reflect the femininity and modernity of the designer whose creations are admired by the most influential women in the world, women who are valued for their talent and personality.

Explore the enchanting world of Messika luxury diamond jewelry at our boutique Mamić 1970 in Zagreb. Our professional staff will be pleased to present you the prestigious Messika collections to help you find the ideal choice for you.

Visit us

Follow us