Jewelry combines exceptional craftsmanship, precious materials, and timeless aesthetics. To maintain its original beauty and longevity, special attention is given to proper wearing, storing, and maintenance.
Before wearing, jewelry is discreetly checked with a light touch or gentle shake to ensure that the gemstones are securely set. The functionality of clasps on necklaces and bracelets is also checked to ensure smooth use. In case of any doubts, expert advice is recommended before further wear.
To maintain its flawless beauty, jewelry should not be exposed to factors that could compromise its shine and longevity. When performing household chores or outdoor tasks, it should be kept away from chemicals and abrasive surfaces. Cosmetics such as lotions, perfumes, and hair products should be applied before wearing jewelry.
Contact with water, whether during handwashing, showering, swimming in pools, hot baths, or thermal springs, can affect the appearance and durability of jewelry. Intense physical activities, such as gym workouts or contact sports, are also not suitable environments for wearing jewelry.
When not in use, jewelry should be carefully stored in its original box or a soft pouch to prevent scratches and tangling of chains and bracelets.
Regular maintenance is key to preserving the original shine. Small particles of dust and dirt can be removed by gently brushing with a soft brush in warm water with a mild, pH-neutral soap. For deeper cleaning and professional polishing, jewelry should be entrusted to experts at official boutiques and authorized retail locations.
White gold jewelry is enriched with a rhodium coating that naturally loses intensity over time. To maintain its distinctive freshness and shine, rhodium treatment should be periodically refreshed—typically 12 – 18 months after purchase and then annually. The frequency of these treatments depends on the wearer’s usage, the base metal color, and sometimes the pH factor of the skin.
When traveling, each piece of jewelry should be carefully stored separately to avoid contact and potential damage. Soft fabric or protective pouches offer additional protection, while a photo of the jewelry before travel allows for more precise tracking. To ensure maximum security, jewelry should always be carried in hand luggage and kept under supervision.
When carefully maintained, jewelry remains a lasting symbol of elegance and timeless luxury.
When styling, jewelry is put on last—after showering, applying lotion, perfume, and other cosmetics. Upon returning home, it is the first item to be removed, before taking off clothes, performing evening skincare routines, or going to bed.