December 30, 2020

Baselworld 2019 – Rolex Datejust 31

Rolex Datejust 31 Ref. 278273-0016 - Mamic 1970

Rolex introduced two new variants of the Oyster Perpetual Datejust 31 at Baselworld 2019 – one in a yellow Rolesor version, and the other in an Everose Rolesor version.

ROLEX DATEJUST 31

Rolex introduced two new variants of the Oyster Perpetual Datejust 31 at Baselworld 2019 – one in a yellow Rolesor version (combining Oystersteel and 18 ct yellow gold), and the other in an Everose Rolesor version (combining Oystersteel and 18 ct Everose gold).

The first watch pairs an olive green, sunray-finish dial with 18 ct yellow gold hands and Roman numerals – the VI set with 11 diamonds – while the second features a rosé-colour, sunray-finish dial with hands and Roman numerals in 18 ct pink gold. The light reflections on the case sides and lugs highlight the elegant profile of the 31 mm Oyster case, which is fitted with a fluted bezel.

The first watch pairs an olive green dial while the second features a rosé-colour dial.

TIMELESS STYLE

Rolex’s Datejust is the archetype of the classic watch thanks to functions and aesthetics that never go out of fashion. Launched in 1945, it was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial, and consolidated all the major innovations that Rolex had contributed to the modern wristwatch until then. The Datejust has spanned eras while retaining the enduring aesthetic codes that make it so instantly recognizable.

Rolex’s Datejust is the archetype of the classic watch thanks to functions and aesthetics that never go out of fashion.

Rolex Datejust 31 Ref. 278273-0016 - Mamic 1970
Rolex Datejust 31 Ref. 278273-0016 © Rolex

ROLESOR, A MARRIAGE OF GOLD AND OYSTERSTEEL

Rolesor, the combination of gold and steel on a Rolex watch, has been a signature feature of the brand since 1933, when the name was registered. It is a meeting of two metals: one, noble and precious, attractive for its lustre and stability; the other, highly resistant, known for its strength and reliability. All of these qualities perfectly mirror the elegance and performance that come together in a Rolex watch.

On the yellow Rolesor version of the Datejust 31, the bezel, winding crown and centre links of the bracelet are in 18 ct yellow gold, while the case and outer links of the bracelet are in Oystersteel. The Everose Rolesor version follows the same principle, using 18 ct Everose gold rather than 18 ct yellow gold.

Rolesor is the combination of two metals: noble and precious gold, attractive for its lustre and stability; and steel known for its resistance to corrosion, ensures strength and reliability.

Rolex Datejust 31 Ref. 278273-0016 - Mamic 1970
Rolex Datejust 31 Ref. 278273-0016 © Rolex

JUBILEE AND OYSTER BRACELETS

The new yellow Rolesor versions of the Datejust 31 is fitted with a Jubilee bracelet, and the Everose Rolesor version with an Oyster bracelet. Supple and comfortable, the five-piece link Jubilee bracelet was specially created for the launch of the Oyster Perpetual Datejust in 1945. The Oyster bracelet, introduced in the late 1930s, is a particularly robust metal bracelet with three-piece links.

The Jubilee bracelet on the yellow Rolesor version is equipped with an elegant concealed folding Crownclasp. The Oyster bracelet on the Everose Rolesor version is fitted with a folding Oysterclasp and features the Easylink rapid extension system, developed by Rolex, that allows the wearer to easily adjust the bracelet length by approximately 5 mm.

A concealed attachment system ensures seamless visual continuity between the bracelet and case.

These yellow and Everose Rolesor versions of the Datejust 31 are fitted with an Oyster or Jubilee bracelet.

Rolex Datejust 31 Ref. 278273-0016 - Mamic 1970
Rolex Datejust 31 Ref. 278273-0016 © Rolex

PERPETUAL CALIBRE 2236

The new versions of the Datejust 31 are equipped with calibre 2236, a new-generation movement entirely developed and manufactured by Rolex. A consummate demonstration of technology, at the forefront of the art of watchmaking, this self-winding mechanical movement led to the filing of several patents and offers fundamental gains in terms of precision, power reserve, resistance to shocks and magnetic fields, convenience and reliability.

Calibre 2236 offers a power reserve of approximately 55 hours.

Rolex Movement 2236 - Mamic 1970
Calibre 2236 © Rolex

SUPERLATIVE CHRONOMETER CERTIFICATION 

Like all Rolex watches, each Datejust 31 is covered by the Superlative Chronometer certification redefined by Rolex in 2015. This exclusive designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria. These certification tests apply to the fully assembled watch, after casing the movement, guaranteeing superlative performance on the wrist in terms of precision, power reserve, waterproofness and self-winding. The precision of a Rolex Superlative Chronometer is of the order of −2/+2 seconds per day, or more than twice that required of an official chronometer.

The Superlative Chronometer status is symbolized by the green seal that comes with every Rolex watch and is coupled with an international five-year guarantee.

Rolex Datejust 31 Ref. 278271-0005 - Mamic 1970

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