Rolex unveiled its latest creations: watches that shine the light of optimism and innovation on the watchmaking world. In its perpetual quest for excellence, Rolex constantly enhances the aesthetics and technologies of its emblematic timepieces. They are an invitation to push boundaries, to reach ever higher. With, as always, the same promise of outstanding quality thanks to the company’s complete, in-house mastery of watchmaking expertise.
Discover the new Rolex 2022 models at the link.
Rolex is presenting three new versions of the Datejust 31 with striking floral motif dials. Calling to mind wild summer meadows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.
The flower motif dial is azzurro blue on the first new timepiece – a white Rolesor version (combining Oystersteel and white gold) fitted with a fluted bezel. On the second watch, crafted from 18 ct yellow gold, it is in olive green, and on the third – an Everose Rolesor version (combining Oystersteel and Everose gold) – it is in silver. On the second and third watches the bezel is set with 46 brilliant-cut diamonds, and they are equipped with a President bracelet and a Jubilee bracelet respectively.
Calling to mind wild summer meadows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained.
The Datejust is the archetype of the classic watch according to Rolex, thanks to functions and aesthetics that never go out of fashion. Launched in 1945, it was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial, and consolidated all the major innovations that the brand had contributed to the modern wristwatch until then. The Datejust has spanned eras while retaining the enduring aesthetic characteristics that make it so instantly recognizable.
The Datejust is the archetype of the classic watch according to Rolex, thanks to functions and aesthetics that never go out of fashion.
Rolesor, the combination of gold and Oystersteel on a Rolex watch, has been a signature feature of the brand since 1933, when the name was registered. It is a meeting of two metals: one, noble and precious, attractive for its lustre and stability; the other, highly resistant to corrosion, assuring strength and reliability. All of these qualities mirror the elegance and performance that come together in a Rolex watch.
On the new white Rolesor version of the Datejust 31, the bezel is made of white gold, while the winding crown, middle case, bracelet and clasp are in Oystersteel. On the new Everose Rolesor version, the bezel, winding crown and centre links of the bracelet are in Everose gold, while the case and outer links of the bracelet are in Oystersteel.
Rolesor, the combination of gold and Oystersteel on a Rolex watch, has been a signature feature of the brand since 1933., when the name was registered.
A paragon of robustness and elegance, the 31 mm Oyster case of the new Datejust 31 is guaranteed waterproof to a depth of 100 metres (330 feet). Its middle case is crafted from a solid block of Oystersteel, a particularly corrosion-resistant alloy, or from 18 ct yellow gold. The case back, edged with fine fluting, is hermetically screwed down with a special tool that allows only Rolex watchmakers to access the movement. The Twinlock winding crown, fitted with a double waterproofness system, screws down securely against the case. The crystal, which is fitted with a Cyclops lens at 3 o’clock for easy reading of the date, is made of virtually scratchproof sapphire and benefits from an anti-reflective coating. The waterproof Oyster case provides optimum protection for the watch’s movement.
The 31 mm Oyster case of the new Datejust 31 is guaranteed waterproof to a depth of 100 metres (330 feet).
The new versions of the Datejust 31 are equipped with calibre 2236, a movement entirely developed and manufactured by Rolex that was released in 2014 and has been fitted on this model since 2018. At the forefront of watchmaking technology, this self-winding mechanical movement led to the filing of several patents, and offers outstanding performance in terms of precision, power reserve, resistance to shocks and magnetic fields, convenience and reliability.
Calibre 2236 is fitted with a Syloxi hairspring that is produced by Rolex and patented. This silicon hairspring remains up to 10 times more precise than a traditional hairspring in case of shocks, and its patented geometry ensures the calibre’s regularity in any position. The movement also contains a paramagnetic nickel-phosphorus escape wheel. The oscillator is fitted on the Rolex-designed, patented high-performance Paraflex shock absorbers, increasing the movement’s shock resistance.
Calibre 2236 is equipped with a self-winding module via a Perpetual rotor and offers a power reserve of approximately 55 hours.
Calibre 2236 offers a power reserve of approximately 55 hours.
Like all Rolex watches, the Oyster Perpetual Datejust 31 is covered by the Superlative Chronometer certification redefined by Rolex in 2015. This designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria, following the official certification of the movements by the Swiss Official Chronometer Testing Institute (COSC). The in-house certification tests apply to the fully assembled watch, after casing the movement, guaranteeing superlative performance on the wrist in terms of precision, power reserve, waterproofness and self-winding. The precision of a Rolex Superlative Chronometer is of the order of −2/+2 seconds per day – the rate deviation tolerated by the brand for a finished watch is significantly smaller than that accepted by COSC for official certification of the movement alone.
The Superlative Chronometer status is symbolized by the green seal that comes with every Rolex watch and is coupled with an international five-year guarantee.