April 16, 2021

New Rolex Lady-Datejust

Rolex Lady Datejust Ref. 279458RBR-0001 - Mamic 1970

The new Oyster Perpetual Lady-Datejust, set with 1,089 diamonds on the middle case, bezel, dial and President bracelet, is an exceptional watch whose brilliance and sparkle is perfectly suited to a slender wrist.


Rolex is presenting the latest creations brought to life by its unique watchmaking expertise. These timepieces take us from the deepest caves to the highest mountain peaks, from the outer reaches of the solar system to isolated polar regions and from ultra-precise technology to exacting artisanal craftsmanship. They are watches that invite you on an adventure – be it geographical, technical or aesthetic.

Discover the new Rolex 2021 models at the link.


Rolex is presenting a new gem-set version of its Oyster Perpetual Lady-Datejust. This watch, crafted from 18 ct yellow gold, showcases the captivating shine of the diamonds that adorn every surface.

The case of this new Lady-Datejust is set with 158 brilliant-cut diamonds on the case sides and lugs as well as 44 brilliant-cut diamonds on the bezel. The President bracelet sparkles with a further 596 brilliant-cut diamonds. The dial, paved with 291 diamonds, features elegant 18 ct yellow gold Roman numerals with a black finish. This new version of the Lady-Datejust is also available in 18 ct white gold.

Rolex Oyster Perpetual Lady-Datejust, crafted from 18 ct gold, showcases the captivating shine of the diamonds that adorn every surface.


The classic Rolex feminine watch, the Lady-Datejust benefits from all the attributes of the Datejust, the emblematic Rolex watch that has been a byword for style and technical performance ever since its launch in 1945. Women’s version of this date chronometer, the Lady-Datejust appeared in 1957, the elegance of the Datejust in a small 28 mm size perfectly suited to a slender wrist. 

The Rolex Lady-Datejust has the elegance of the Datejust in a small 28 mm size perfectly suited to a slender wrist. 

Rolex Lady-Datejust Ref. 279458RBR dial © Rolex


A paragon of robustness and elegance, the Lady-Datejust’s Oyster case is 28 mm in diameter. Its middle case is crafted from a solid block of 18 ct yellow gold. The case back, edged with fine fluting, is hermetically screwed down with a special tool that allows only Rolex watchmakers to access the movement. The Twinlock winding crown, fitted with a double waterproofness system, screws down securely against the case. The crystal is made of virtually scratchproof sapphire and is fitted with a Cyclops lens at 3 o’clock for easy reading of the date. The waterproof Oyster case provides optimum protection for the watch’s movement.

The Oyster case of the Lady-Datejust is waterproof to a depth of 100 metres (330 feet).

Rolex Lady-Datejust Ref. 279459RBR © Rolex


The new 18 ct gold version of the Lady-Datejust is fitted with a President bracelet. Created specially for the launch of the Oyster Perpetual Day-Date in 1956, the three-piece link President bracelet is still reserved exclusively for the Day-Date range and some versions of the Datejust. The President bracelet on this gem-set version of the Lady-Datejust is bedecked with 596 brilliant-cut diamonds. It includes an elegant concealed folding Crownclasp and ceramic inserts inside the links to enhance its flexibility and longevity. In addition, a concealed attachment system ensures seamless visual continuity between the bracelet and case.

The President bracelet of the Rolex Lady-Datejust is made of 18 ct gold.


The new version of the Lady-Datejust is equipped with calibre 2236, a movement entirely developed and manufactured by Rolex that was released in 2014 and has been fitted on this model since 2015. At the forefront of watchmaking technology, this self-winding mechanical movement led to the filing of several patents, and offers outstanding performance in terms of precision, power reserve, resistance to shocks and magnetic fields, convenience and reliability.

Calibre 2236 offers a power reserve of approximately 55 hours. 

Rolex Movement 2236 - Mamic 1970
Calibre 2236 © Rolex


Like all Rolex watches, each Oyster Perpetual Lady-Datejust is covered by the Superlative Chronometer certification redefined by Rolex in 2015. This exclusive designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria. These certification tests apply to the fully assembled watch, after casing the movement, guaranteeing superlative performance on the wrist in terms of precision, power reserve, waterproofness and self-winding. The precision of a Rolex Superlative Chronometer is of the order of −2/+2 seconds per day, or more than twice that required of an official chronometer.

The Superlative Chronometer status is symbolized by the green seal that comes with every Rolex watch and is coupled with an international five-year guarantee.

Superlative Chronometer © Rolex

For all inquiries about Rolex novelties 2021, we invite you to contact us by phone at +385 1 487 0700 or by email at info@mamic.com.hr 

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Rolex Corner at Mamic 1970

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Boutique Mamić in Zagreb is a proud member of the global network of official Rolex retailers who are allowed to sell and maintain Rolex watches. We confirm the authenticity of your new Rolex watch and support a five-year international warranty with the necessary skills, technical experience and special equipment.

Discover more and visit us at our Rolex showroom in Zagreb. Our professional staff will be pleased to guide you through the range of Rolex collections to help you find the ideal choice for you.

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