SOME ARE BORN TO FOLLOW, OTHERS ARE BORN TO DARE
Lady Gaga and David Beckham are both ambassadors for Swiss fine watch brand, TUDOR. They recently met for the first time in Los Angeles and reflected on their careers to date and the daring spirit that got them to where they are today.
Lady Gaga opens up to David Beckham about encouraging people to love themselves, while David Beckham talks about taking a chance every time he reinvented himself.
The Born To Dare spirit also transpires through their favorite watches: Lady Gaga opted for the stand-out Black Bay 36 S&G whereas David Beckham chose the practical yet elegant Black Bay Chrono S&G.
Lady Gaga and David Beckham are both ambassadors for Swiss fine watch brand, TUDOR.
TUDOR IS BORN TO DARE
In 2017, TUDOR launched a new campaign with the “Born To Dare” signature. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals who have achieved the extraordinary on land, on ice, in the air or underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles. It is testimony to TUDOR’s singular approach to watchmaking, which has made it what it is today. At the cutting edge of the watchmaking industry, its innovations are now essential benchmarks. The TUDOR “Born To Dare” spirit is supported throughout the world by first class ambassadors, whose life achievements result directly from a daring approach to life.
